Some examples of lettermark logos include: IBM, CNN, P&G, HBO, and LG logo. Lettermarks are also text-only but they are shorter. Whereas, lettermark logos are made up of initials of the brand name or business. Wordmark logos are unique text-only typographic treatment of the brand's name where the name becomes the instant identification of the brand. A word mark, therefore, ensures broader protection as the words are protected. This means that a word mark can be represented in any manner. As already stated above, a word mark protects only the words or letters. Wordmark logos are often confused with lettermark logos. Pros of registering a mark as a word mark: The most important advantage of registering a mark as a word mark is flexibility. the Coca-Cola logo) as opposed to the brandmark used by, for example, Apple. It has the benefit of containing the brand name of the company (i.e. The wordmark is one of several different types of logos, and is among the most common. In most cases, wordmarks cannot be copyrighted, as they do not reach the threshold of originality. In the United States, the term "word mark" refers not to the graphical representation but to only the text. In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. The representation of the word becomes a visual symbol of the organization or product. On the other hand, a wordmark or logotype is a combination of the typographic treatment of the letters of a company, product, or institution. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity.
![wordmark vs lettermark wordmark vs lettermark](https://stop-policii.com/fbgjqj/Q3lv-spkTlc.jpeg)
Examples can be found in the graphic identities of the Government of Canada, FedEx, and Microsoft.
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A wordmark, word mark, or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.